Mazda - Website redesign

2012

Advertising, Web Design

We transformed Mazda’s central European platform into a visually rich, image led experience that strengthens brand and product impact, driving commercial effectiveness through a far more engaging and compelling customer proposition.

Communicating Mazda’s ‘Defy Convention’ brand messaging required fresh thinking to create a unique brand experience while also meeting digital best practice. In a departure for automotive brands we designed interactive content modules that provide the flexibility for local implementation while still ensuring a unified proposition to all 26 European markets. Our user-centric design not only supports multi-device access, but importantly enables a consistent customer experience across mobile, tablet and PC

The new platform will continue to reaffirm Mazda’s online brand presence for the next 3-5 years.

Mazda Website Redesign
We transformed Mazda’scentral European platform into a visually rich, image led experience thatstrengthens brand and product impact, driving commercial effectiveness througha far more engaging and compelling customer proposition.

Communicating Mazda’s ‘DefyConvention’ brand messaging required fresh thinking to create a unique brandexperience while also meeting digital best practice. In a departure forautomotive brands we designed interactive content modules that provide theflexibility for local implementation while still ensuring a unified propositionto all 26 European markets. Our user-centric design not only supportsmulti-device access, but importantly enables a consistent customer experienceacross mobile, tablet and PC

The newplatform will continue to reaffirm Mazda’s online brand presence for the next3-5 years.

The All New Mazda CX-5

Experience the family SUV that drives like a sports car. Designed in a split format, consumers scroll to explore the website. As they do so, the screens merge to become one, delivering the campaign promise through an impactful sensory experience. With the Mazda CX-5, you can be a family man and enjoy the thrill of driving. Without compromise.

Advertising, Automotive Design

2012
Mazda - Gram Strategy

Part of Mazda brand story telling campaign, the online experience allows audience to dig deep and learn the Mazda way of thinking. The site immerses audience into every aspect of defying the conventional route of making a faster, agile and fun to drive car by making the car 100kg lighter.

Advertising, Web Design

2012
Dove - Imperfect is beautiful

There is no such thing as perfect! Imperfections are what makes us all different and unique; every mark, scar, little flaw – muffin tops, funny toes and all. Dove wants to give women a platform to celebrate their anxieties and realise their beauty potential. And in doing so, feel happier about themselves.

We want people to join in – to share their stories about their own imperfections. 100 contributors with the best stories will be photographed by Rankin to be part of his travelling exhibition across the UK.

Advertising

2012
Barclays Wealth - Website redesign

Barclays Wealth looks after high net worth individuals, corporate investors and intermediaries globally. Based on the insights of client relationship managers, we designed an online experience that identifies the content each client requires prior to calling their personal contact. By mirroring the highly personalised service clients receive offline, this site meets the goal of bridging online and offline interactions while nurturing valuable client relationships.

Advertising, Creative Direction

2012
Air NZ - The Authentic New Zealand

What’s so special about New Zealand? The scenery, the lamb, the Lord of the Rings? Actually the people are one of the main attractions. So when we launched the new Air New Zealand campaign to Japanese consumers, we focused on the authentic experience and friendliness of the Kiwis.

We placed video cameras at bus stops, shopping malls, schools and asked locals to tell the Japanese why they should come to visit. The result? Warm genuine video invites from the locals to their backyards. Then we sent influential japanese bloggers to New Zealand and blog their experiences on Mixi, the facebook-meets-live journal.

Advertising

2012
Baileys Lounge

When Baileys asked how can we drive year-around consumption, we came up with the idea of bi-monthly consumer magazine that offers lifestyle and entertaining articles. We also invited world famous chefs to collaborate and release exclusive Baileys recipes to the 1.9 million members all over the world.

Advertising

2012
Dove - Visible Care

The launch of Dove’s revolutionary new body wash came with the promise “3 weeks to visibly more beautiful skin or your money back”. Instead of using conventional advertising we used real women (our withDove members) to launch the campaign. We embarked on a 3 week trial by sending a full size sample to 38K withDove members. The results was overwhelming, 10K agreed that it works. We continue the conversation by publishing their testimonials online.

Advertising

2012
Sony - Feel Inspired

A picture paints a thousand words, as they say. To launch the new Sony Cybershot digital camera, we created a world of inspiration where we let our imagination go wild. We gave three influential artists a free Cybershot and asked them to blog their experiences and inspire our audience. We also invited our audience to submit their inspiration for the chance to win a trip to Tokyo.

Advertising

2012
Motorola - Tickle Me Pink

To launch RAZR v3 pink series, we tried something a little playful. We intrigued people with a teaser email, featuring a shocking pink feather. Then, when they landed on the campaign site, they could use the feather to literally tickle the new phone pink. Simple, fun and engaging.

Advertising

2012
Motorola - RAZR V3i

For the launch Motorola iconic RAZR V3i, the new and updated super slim V3. We partnered up with Australia Fashion Week to position it as the official phone of choice. We streamed live content from the AFW catwalk show on the campaign site and direct to the handset.

Advertising

2012
HP - I love Harry

Goodbye to the old boring powerpoint training kit. Welcome Harry, a quirky sales guru that knows all the Do’s and Dont’s of selling HP multifunction products and solutions. Harry engages the sales team on simulated selling scenarios in an interactive web based sales training kit. No wonder everyone is wild about Harry!

Advertising

2012
Orange - Frequent Flyer

Business customers often waste a lot of money on calls abroad by not having the right phone bundle. Orange are the only provider to offer per second billing everywhere, so you only pay for what you use, hence saving you money. We sent out a small bottle of Travel Size body wash to dramatise this benefit. A relevant gift that frequent flyers will appreciate.

Advertising

2012