We transformed Mazda’s central European platform into a visually rich, image led experience that strengthens brand and product impact, driving commercial effectiveness through a far more engaging and compelling customer proposition.

Communicating Mazda’s ‘Defy Convention’ brand messaging required fresh thinking to create a unique brand experience while also meeting digital best practice. In a departure for automotive brands we designed interactive content modules that provide the flexibility for local implementation while still ensuring a unified proposition to all 26 European markets. Our user-centric design not only supports multi-device access, but importantly enables a consistent customer experience across mobile, tablet and PC

The new platform will continue to reaffirm Mazda’s online brand presence for the next 3-5 years.

There is no such thing as perfect! Imperfections are what makes us all different and unique; every mark, scar, little flaw – muffin tops, funny toes and all. Dove wants to give women a platform to celebrate their anxieties and realise their beauty potential. And in doing so, feel happier about themselves.

We want people to join in – to share their stories about their own imperfections. 100 contributors with the best stories will be photographed by Rankin to be part of his travelling exhibition across the UK.

What’s so special about New Zealand? The scenery, the lamb, the Lord of the Rings? Actually the people are one of the main attractions. So when we launched the new Air New Zealand campaign to Japanese consumers, we focused on the authentic experience and friendliness of the Kiwis.

We placed video cameras at bus stops, shopping malls, schools and asked locals to tell the Japanese why they should come to visit. The result? Warm genuine video invites from the locals to their backyards. Then we sent influential japanese bloggers to New Zealand and blog their experiences on Mixi, the facebook-meets-live journal.

The launch of Dove’s revolutionary new body wash came with the promise “3 weeks to visibly more beautiful skin or your money back”. Instead of using conventional advertising we used real women (our withDove members) to launch the campaign. We embarked on a 3 week trial by sending a full size sample to 38K withDove members. The results was overwhelming, 10K agreed that it works. We continue the conversation by publishing their testimonials online.

To launch RAZR v3 pink series, we tried something a little playful. We intrigued people with a teaser email, featuring a shocking pink feather. Then, when they landed on the campaign site, they could use the feather to literally tickle the new phone pink. Simple, fun and engaging.

Goodbye to the old boring powerpoint training kit. Welcome Harry, a quirky sales guru that knows all the Do’s and Dont’s of selling HP multifunction products and solutions. Harry engages the sales team on simulated selling scenarios in an interactive web based sales training kit. No wonder everyone is wild about Harry!